The goal of this project was to create a concept as well as marketing graphics for NewFilmmakers Los Angeles (NFMLA) and their monthly InFocus film festival. Each festival has its own theme tied to the selection of films for that month and for the month of March the theme was Women’s Cinema. The client wanted a bold saturated look to illustrate the exciting nature of indie filmmaking.
A screened back metallic foil texture was used for the background for the concept to have a less clean corporate look while still looking professional. Additionally, colorful organic orbs were placed floating in the background. This was done to highlight past women NFMLA filmmakers and to tie things back to the client’s request for bold saturation and the theme of indie Women’s Cinema, as rounder shapes are associated with femininity and organic ones are associated with creativity.
